This policy explains how we use cookies on our website. The websites are operated by VÚB a.s., Na Ostrově 1165, 562 01 Ústí nad Orlicí; VAT Id CZ455344220.
If you have any questions about how we handle your personal data, please contact as at clevertex@clevertex.cz. You can also contact our Data Protection Officer at this same email address."
1. About Cookies
1.1 Cookies are small text files that are stored on your computer, smartphone, or other device when you visit websites or use applications. They allow us to recognize your device. The term "cookies" is also used to refer to other technologies that track user behavior on websites (e.g., pixels).
1.2 The information stored in cookies may relate to your browsing habits or contain a unique identifier that allows the website to recognize you on subsequent visits.
1.3 Cookies can be categorized based on their lifespan:
1.3.1 Short-term cookies are deleted from the browser when it is closed.
1.3.2 Persistent cookies remain stored in your browser even after it is closed and are deleted based on their expiration date or until you manually remove them.
1.4 Cookies can also be categorized based on the entity that places them:
1.4.1 First-party cookies are created directly by our website and primarily serve to ensure the proper functioning of our website,.
1.4.2 Third-party cookies are stored through our website but may be processed and used by a third party.
1.5 Each cookie embedded in our website is part of one of the services described below. Each service may use a varying number of cookies with different lifespans. While most cookies have a short lifespan, for your convenience, the table below lists the most vital cookie from each service, i.e., the one with the longest lifespan.
2. Consent to the Use of Cookies
2.1 If you consent to the use of cookies on our website, we will store information about your visit in your browser, usually in the form of cookies. This information typically includes your preferences, device, and browsing history. We use this information to tailor our website to your preferences, create relevant marketing campaigns, and share content on social networks.
2.2 Cookies that are essential for the website to function are an exception. We do not require your consent to use these cookies and they are always active.
2.3 You can adjust your cookie settings at any time here.
2.4 By consenting to the storage of cookies, you also consent to the transfer of personal data to third-party cookie providers. Some of these providers or their partners may be located in countries that may not provide adequate protection of personal data, such as the United States.
3. Essential Cookies
3.1 These cookies are essential for the website to function properly, allowing you to navigate the site and ensuring its proper operation.
| Name | Purpose | Prcessed Data | Lifetime |
| Functional website cookie Provider: VÚB a.s. |
Ensuring the functioning of the website | User Data and save items |
14 days
|
4. Functionality Cookies
4.1 Functionality cookies help us to provide you with a better experience on our website. They may be set by us or by third-party providers whose services we use on our website. If you do not allow these cookies, some or all of these services may not function properly.
4.2 Where we process personal data, the legal basis for such processing is our legitimate interest.
4.3 Functionality cookies found on our website include:
| Name | Purpose | Prcessed Data | Lifetime |
|
Google maps Google Ireland Limited |
This service allows you to conveniently find us on the attached Google map. We do not use cookies stored via this map, however, third parties may further use and analyze them. | Unique anonymized visitor ID | 1 yaer |
|
Google Fonts Google Ireland Limited |
This service helps us to correctly display texts and their fonts on our website. We do not use the information from cookies in any way, however, third parties may further use and analyze it. | Unique anonymized visitor ID | 1 year |
5. Analytical Cookies
5.1 We use analytical cookies to understand how users interact with our website thanks to this we can determine where visitors come from and how they navigate the site.This allows us to improve the user experience. We guarantee that your privacy is important to us. All data is anonymous and cannot be used to personally identify you. In some cases, this data may be combined with data from our partners, which is only possible with your consent.
5.2 If personal data is processed, the legal basis for processing is our legitimate interest. However, if the data can be linked to our partner's data, the legal basis is the consent you have given when enabling this type of cookie. In the case of using the Hotjar service, the legal basis for processing is your consent.
5.3 Analytical cookies found on our website include:
| Name | Purpose | Prcessed Data | Lifetime |
| Google Analytics Provider: Google Ireland Limited |
This service helps us track user interactions on our website. We use this information to gather statistical data and improve our services. |
IP address, unique anonymized visitor ID, data on your website usage, such as visit times, referral sources, device specifications, and demographic data. |
2 years |
| Google Analytics uses the Google Analytics conversion code to obtain statistical information about the effectiveness of our advertising activities on various platforms, i.e. not only on the Google network. | Order details: price and items included in the order. | 2 years |
6. Advertising Cookies
6.1 These cookies may be set on our site by our advertising partners. They can use them to build a profile of your interests and display targeted ads on other websites. These cookies do not store your personal information directly, but they do use unique identifiers to track your activity. If you disable these cookies, you will see less targeted advertising.
6.2 The legal basis for processing personal data for marketing purposes is the consent you have given when enabling this type of cookie.
6.3 Advertising cookies found on our website:
| Name | Purpose | Prcessed Data | Lifetime |
| Google Ads Provider: Google Ireland Limited |
This service helps us set up effective advertising campaigns. It helps us reach our visitors again. If you're browsing a product on our site, you may then see an ad for our products when you visit a website that is part of the Google Display Network. |
IP address, unique anonymised visitor ID, information about the use of our site. | 3 months |
| To determine the effectiveness of advertising, we also use Google Ads conversion key cookies, which are used to analyse this advertising. | Order details: price and items included in the order. | 3 months | |
| Sklik remarketing Seznam.cz, a.s. |
This service identifies devices and then delivers targeted advertising on the Seznam search engine. | IP address, unique anonymised visitor ID, information about the use of our site. | 3 months |
|
We use the Sklik conversion code to measure advertising effectiveness.
|
Order details: price and items included in the order. | 3 months | |
| Facebook remarketing Meta Platforms Ireland Limited |
Through Facebook, this service provides users with a variety of advertising products, such as real-time deals from other businesses. | Your activity on our website, such as the categories and products you viewed and purchases you completed. | 90 days |
| Facebook button Meta Platforms Ireland Limited |
Our site allows you to easily share content with your friends on Facebook. When you click the share button, you'll be taken to Facebook, which may store a cookie on your device. We do not have access to this information. Please refer to Facebook's privacy policy for more details. | Your activity on our website. |
7. Recipients of Personal Data
7.1 To achieve optimal website performance, we use third-party cookies. We may share certain information collected through these cookies with these companies. It's important to note that these companies have their own privacy policies, and their use of your data is governed by those policies. We have no influence over their processing of personal data.
7.2 If you are a registered user of a given service provider, the provider may link information from cookies with information they have about you based on your registration.
7.3 List of third-party cookie providers:
| Provider | Service Name | Link to provider's cookie policy. |
| Google Ireland Limited | Google Analytics Google Maps Google Ads Google fonts |
https://policies.google.com/privacy?hl=cs&gl=cz |
| Seznam.cz, a.s. | Sklik | https://o.seznam.cz/ochrana-udaju/personalizace-obsahu-a-reklamy/ |
| Meta Platforms Ireland Limited | Facebook Pixel Facebook tlačítko |
https://www.facebook.com/policies/cookies/ |
7.4 In other cases, our partners who provide services using third-party cookies act as our data processors. This means that they are only permitted to process personal data obtained from these cookies in accordance with our instructions.
8. Your Rights
8.1 In accordance with applicable law, you have the right to ask us to provide you with information or to perform certain operations with personal data.
8.1.1 Right to withdraw consent: If we process your personal data based on your consent, you can withdraw your consent at any time.
8.1.2 Right to erasure: Under certain circumstances you have right to as to delete your data , for example if you have withdrawn your consent to the processing of personal data or if the personal data is no longer necessary for the original purpose.
8.1.3 Right of access: You have the right to obtain a copy of the personal data we hold about you and certain information about how we use it.
8.1.4 Right to rectification: If you believe that the information we hold about you is inaccurate, you can ask us to update or correct it.
8.1.5 Right to object: You have the right to object to processing based on our legitimate interests.
8.1.6 Right to data portability: You have the right to receive your personal data in a machine-readable format, which applies to personal data that you have provided to us and that we process for the performance of a contract with you. Given the nature of our company's business, this right will be applicable only in limited cases.
8.1.7 Right to restriction of processing: In certain circumstances, you have the right to ask us to stop using your personal information, for example, if you believe that the personal information we hold about you is inaccurate or if you believe that there is no need for us to continue using your personal information.
8.2 The request can only be submitted by you or your authorized representative. If we are uncertain about the identity of the requester, we may ask you to provide additional information to verify your identity.
8.3 Our obligation to comply with your request may depend on the specific purpose for which we process your data. Certain rights may only be exercised for specific processing purposes, or there may be exceptions.
8.4 You can exercise your rights by sending an email to clevertex@clevertex.cz. You can change your consent to the use of cookies by clicking on this link.
9. Policy Effective Date
9.1 This policy is effective as of January 1, 2022. We may change this policy by posting a new version on our website.
